Google Ads and Google Grants Management for charities

Whether you need us to set up a Google Ads account from scratch or expand your existing account, we can help you make the best use of it to increase brand awareness, connect with people who need your support and get more:

  • cash gifts
  • regular givers
  • donors
  • campaigners
  • service users

What it is

Google Ads lets your charity advertise to the millions of people using Google, YouTube and their partner sites. It’s a great way to reach your charity’s audience, especially through the Google Ad Grants programme for charities.

Our online advertising campaigns reach people through:

How we do it

We work out the most effective ways to invest your budget to meet your charity’s objectives.

We handle the ongoing creation, optimisation and reporting of Google Ads campaigns across multiple channels. draw on our expertise to make best use of your Google Ad Grants, legacy Grantspro and paid Google Ads accounts.

Our tried and tested process:

  • Discovery – we review your current setup covering your website, Google Ads accounts, Google Analytics and more. 
  • Plan – we establish your objectives, map out a tailored search marketing approach that will meet them and make detailed optimisation recommendations.
  • Set up – we set up the new campaigns in the Google Ads platform, including our keyword targeting and ad copy that follows Google’s best practice. 
  • Optimise – we move to ongoing optimisation of your search activity, improving areas like reach, quality score and ad testing.
  • Report – we keep you regularly updated on results through Looker Studio (formerly Google Data Studio) dashboards by objective as well as emails and scheduled reporting calls.

Compliance audits

We can also do a one-off compliance audit where we’ll analyse your account and talk you through precisely what you need to do to improve it in line with Google’s requirements. To get started, here are 5 things any charity can do to get compliant.

Why work with us?

  • We’re Google Partners so we have the inside track on what gets you results through search marketing
  • We’re part of Google’s Ad Grants Certified Professionals Community. We’ve been recognised for our work on Ad Grants accounts and get early access to beta features.
  • Many of our team have charity backgrounds, so we understand your goals and objectives 
  • We work flexibly within your budget, timelines and set up to get the best results
  • We run search, display, YouTube and shopping ads. Our team are all certified Google Ads strategists across multiple channels.

Who we work with

We manage paid Google Ads, Google Ad Grants, Grantspro accounts for charities like Barnardo’s, Sightsavers and Versus Arthritis.

What our clients say

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella Piece, Director of Fundraising at Sightsavers

Case study

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!