Google Ads are changing again
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.
First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two lines.
In 2016, Google gave us expanded text ads, which gave us two headlines and longer descriptions.
Now, we have responsive search ads.
They’re going to be literally …Read More
5 things to try with your social media advertising
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised.
There are so many different ad formats and audience types you can utilise that it leaves people totally baffled.
Here are top things to try if you’re just starting out.
Different Ad Formats
Standard ads consist of some text, a sole image and a call to action to click through to a website, but you …Read More
How to navigate the new Adwords experience
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.
As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new one, whether you like it or not.
Most people don’t like change. But fear not! The new Adwords interface is reason to celebrate. Here’s why. …Read More
Metrics: what to measure, and what to ignore
Digital breeds data
If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough.
If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much.
Here are the top metrics you should be tracking.
*Disclaimer – you might need a developer to do the technical jiggery-pokery that unlocks these numbers. But trust me, it is …Read More
4 essential elements of digital fundraising
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before.
Is your charity set up to take full advantage of that?
Here are the four essential elements of raising money online.
1. A plan
You wouldn’t set on any journey without a map. So don’t embark on a programme of digital fundraising without an idea of what you’re going to do.
Make sure your plan covers:
5 key stats in Google Analytics and how to improve them
Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors.
Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate.
But it can be overwhelming. With so much information available to the user, how do you identify which statistics you should be paying attention to? And once you …Read More
6 quick wins for Google Ad Grants
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!
All that traffic sounds amazing, doesn’t it?
But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.
Here’s how to get the best out of your Google Ad Grant.
1. Don’t go for the obvious keywords
Unless you have maximised conversions in place, you can only bid a maximum of …Read More
Why we’ve banned internal emails and you should too!
We have a fun rule in the office.
Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice.
It’s transformed the way we communicate with one another in such positive way that we’re encouraging everyone to do it.
Communication is the key
We trade in communications. It’s what we do. But we became aware that our communication with each other could do with some working on. When you’re busy, …Read More
How to spread digital knowledge to other teams
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity.
Even if you’ve got a digital team of a reasonable size, your organisation’s digital outputs are always going to be limited if it’s all down to just that team. And even if you do all the doing, having colleagues who get the basics doesn’t half help.
It’s …Read More
7 digital must-haves for charities
Getting started with digital at your charity can be an overwhelming prospect.
There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where to start.
Here are the 7 essential things we think every charity should have as part of their marketing arsenal.
A plan
Before you get started with all those fancy tools, do you know who you’re actually going to try and reach with …Read More