Welcome to Platypus Digital’s website.

This Privacy Information Notice explains the information we collect about you on this website and the steps we take to ensure your information is kept secure and confidential.

We do not knowingly collect or store any personal information about children under the age of 16.  If you are aged under 16 please get your parent or guardian’s permission before you provide any personal information to us.

Please read this Privacy Information Notice carefully. If you use our site, you will be regarded as having read and accepted this Privacy Information Notice. If you don’t wish to be bound by what you read below, you shouldn’t use our site.

If you have any queries relating to our use of your personal information or any other related data protection questions, please contact our Data Protection Officer, Matt Collins, at dpo@platypusdigital.com or call 020 3290 8092.

This page contains answers to the following questions:

  • What information do we collect?
  • How do we use the information we collect?
  • Why do we process your personal information?
  • Who do we share your personal information with?
  • How can you amend your preferences?
  • What are your personal data rights?
  • How long do we keep your personal information?
  • What are Subject Access Requests?
  • Does this site use cookies?
  • What if you follow links on our website?
  • How secure is your data and where is it held?
  • When was this policy updated?

 

What information do we collect?

We may collect the following personal information about you (we do not collect any sensitive personal information, like ethnic origin, political opinions, religious or philosophical beliefs)

2.1 Your email address

We collect your email address when you register to receive our email updates and hold it in our email service provider, Mailchimp. We send monthly emails of the best links from around the web, links to reports you might find interesting, and information about our events.

If you wish to stop receiving our email, you can do so at any time by entering your email address on this page.

We also collect your email address when you register for Control R, our online digital marketing training product. We use this to send you information about and links to our online training videos, and to send you our email updates if you opt in to those as well.

2.2 Your IP address

We collect your IP address via Google Analytics to generate aggregated, anonymised data for the purposes of internal reporting, insight and analysis, enabling us to improve our site, the services we offer and search results for our site.

Google Analytics gives us anonymous, sampled data about your interactions with our website, such as pages visited, how long you spent on the site, the website from which you came to visit our site, and your location provided by your IP address.

 

How do we use the information we collect?

We may use your personal information:

  1. for research, such as analysing how visitors use our website and therefore what content we should put on it.
  2. to communicate with you by email if you have signed up for that, including sending you articles and information about our services which we think may be of interest to you. If you agree, we will contact you by email or by other electronic means such as via social media about new service launches, useful links and opportunities to participate in market research.
  3. to advertise to you on third party websites, such as Facebook.
  4. to create lookalike audiences on Facebook. This involves uploading your email address to Facebook so that we can advertise to people who are similar to you. Find out more about lookalike audiences.

We will store the personal information you provide and may use it to pre-populate fields on your Mailchimp preference centre to make it easier to update your details.

 

Why do we process your personal information?

We will only collect and use your personal information in accordance with data protection laws.  Our grounds for processing your personal information are as follows:

  1. Consent – we will usually only collect and process your personal information if you have given your consent for us to do so, for example, we will only send you certain marketing emails and process any information about you if we have your consent.
  2. Legitimate Interests – we may use and process some of your personal information where we have sensible and legitimate business grounds for doing so.  Under European privacy laws there is a concept of “legitimate interests” as a justification for processing your personal information.  

From May 2018, you have a right to object to our use of your personal information for these legitimate interests including where we may use your personal information to create a profile to inform customer demographics.  If you raise an objection, we will stop processing your personal information unless very exceptional circumstances apply, in which case we will let you know why we are continuing to process your personal information.

Please email our Data Protection Officer, Matt Collins, at dpo@platypusdigital.com or call 020 3290 8092 if you wish to exercise this right.

 

Who do we share your personal information with?

We share your personal information with the organisations who deliver services on our behalf.

Those are:

Google – Google run Google Analytics, and they use your IP address to generate aggregated, anonymised data for the purposes of internal reporting, insight and analysis of how visitors use our website. This enables us to improve our site, the services we offer and search results for our site.

Mailchimp – Mailchimp provide our email marketing service, and we use their service to store your email address and any other information you have provided when signing up to our emails, such your name and your job title.

Facebook – we occasionally use Facebook to advertise our services. So we might share your email address and cookie data with them to create these advertising campaigns.

The personal information you enter when registering on our site or that we collect when you use our site is confidential and except in the circumstances mentioned below, we will not disclose it to any third party.

We may disclose your personal information to a third party in the following circumstances:

  • If required or permitted to do so by law;
  • If required to do so by any court, the Financial Conduct Authority or any other applicable regulatory, compliance, governmental or law enforcement agency;
  • If necessary in connection with legal proceedings or potential legal proceedings;
  • If ownership of all or part of our site is transferred, in which case any purchaser would only be entitled to use that information in a way consistent with this Privacy Information Notice

 

How can we amend your preferences?

Any email communications we send you will include clear and concise instructions to follow should you wish to unsubscribe at any time.

You may also amend your email preferences via the link received in emails or by emailing our Data Protection Officer, Matt Collins, at dpo@platypusdigital.com or calling 020 3290 8092.

 

How long do we keep your personal information?

Unless a longer retention period is required or permitted by law, we will only hold your personal information on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request it is deleted.

If, having registered for email updates, you do not open them for one year (which indicates you no longer want to read or receive our emails), we may contact you to ensure you’re still happy to receive communications from us. If you do unsubscribe, we will retain your data only to ensure you do not receive further communications from us.

 

What are your personal data rights?

You have certain rights under existing data protection legislation including the right to request a copy of the personal information we hold about you, if you request it from us in writing.

From May 2018 you have the following rights:

(i)    Right to access: the right to request copies of your personal information from us (see the below section called ‘Subject Access Requests’);

(ii)   Right to correct: the right to have your personal information rectified if it is inaccurate or incomplete;

(iii)  Right to erase: the right to request that we delete or remove your personal information from our systems;

(iv)  Right to restrict our use of your information: the right to ‘block’ us from using your personal information or limit the way in which we can use it;

(v)    Right to data portability: the right to request that we move, copy or transfer your personal information;

(vi)  Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests or where we use your personal information to carry out profiling to inform our market research and customer demographics.

To make enquiries, exercise any of your rights set out in this Privacy Policy and/or make a complaint please email our Data Protection Officer, Matt Collins, at dpo@platypusdigital.com or call 020 3290 8092.

If you are not satisfied with the way any complaint you make in relation to your personal information is handled by us, then you may be able to refer your complaint to the relevant data protection regulator which in the UK is the Information Commissioner’s Office.

This Privacy Policy shall be governed and construed in all respects in accordance with the laws of England and Wales.

 

What are Subject Access Requests?

Under data protection legislation, you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. We will use reasonable efforts to supply, correct or delete personal information about you on our files.

Information must be provided by us without delay and at the latest within one month of receipt.

Please address requests and questions about this to us at dpo@platypusdigital.com or call 020 3290 8092.

 

Does this site use cookies?

A cookie is a very small text file placed on your computer or device. Cookies help us to:

  1. understand browsing habits on our website
  2. understand the number of visitors to our website, where they came from and the pages they  visited

We don’t use cookies to identify any individual user of our site.

Cookies can be used for advertising purposes, for the essential running of the site, analytics and social media.

These cookies are currently on platypusdigital.com:

Advertising:

  • Facebook Custom Audience
  • Facebook Pixel

Essential:

  • Google Tag Manager

Site Analytics:

  • Google Analytics
  • Visual Website Optimizer

Social Media

  • Facebook Connect
  • Google+ Platform

These cookies collect information about how you browse our website, such as what pages you visit and how long you spent on them, and stores it on their own servers.

We can then use this data to serve you ads on other social media platforms, serve different versions of our website to test which content is more effective, and analyse our website content to see how useful website visitors find it.

If you want to block the use of cookies on your browser, you can find out how to do that here.

 

What if you follow links on our website?

Our site contains links to third party websites that are not subject to this Privacy Policy. We recommend you read the privacy policy of any websites you visit.

 

How secure is your data and where is it held?

Keeping information about you secure is very important to us so we store and process your personal information in accordance with the high standards required under data protection legislation.

It might sometimes be necessary for us to transfer your personal information outside of the European Economic Area (EEA) to locations that may not provide the same level of protection as the UK.  

However, we will only transfer your personal information out of the EEA if we have put in place appropriate safeguards and protections as stated under UK law, for example, by the use of a data-transfer agreement incorporating certain standard model protection clauses.  

We have strong processes to keep the information you disclose to us secure. However, we can’t absolutely guarantee its security. By using our site, you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.

 

When was this policy updated?

We reserve the right to amend or modify this Privacy Policy at any time and any changes will be published on the website.  The date of the most recent revision will appear on this page. If we make significant changes to this policy, we may also notify you by other means such as sending an email.  

Where required by law we will obtain your consent to make these changes.  If you do not agree with any changes, please do not continue to use our website.


Last revised: 23 April 2018

Effective as of: 25 May 2018