How we helped Samaritans exceed their winter appeal targets 

Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success. 

They were hesitant about investing more in paid search efforts for the upcoming appeal, not being sure if they’d see enough return for their efforts.

What we did

Platypus collaborated with Samaritans to develop a cross-channel digital marketing strategy for the winter appeal. This would make sure people saw the appeal on a range of platforms.

We provided guidance and recommendations to the Samaritans team as well as collaborating closely with them in decision-making.

Our approach focused on driving traffic to optimised web pages and donation forms, all aimed at increasing income for the charity. 

We closely monitored performance, making daily adjustments throughout the campaign to maximise results.

The results 

The campaign exceeded the overall winter appeal target by £45,000

The cross-channel approach truly contributed to the appeal’s success 

Smooth project management and collaboration between Platypus and Samaritans teams was another standout feature of the campaign.

Our expertise, proactive management, and commitment to skills transfer empowered the Samaritans team to drive ongoing success in their digital fundraising efforts.

“It felt like every time we were having any wobbles or any concerns, the Platypus team was there, reassuring us, keeping us on track. It’s not just their knowledge and experience, it was on a more personal level – we just loved working with them all.” 

– Jade Deeley, Head of Individual Giving, Samaritans

Samaritans donation page

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