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image of newspapers for the cost of not investing in digital transformation

The cost of not investing in digital transformation

Last week, The Independent’s owners, ESI Media, announced that the publication is moving to “digital-only future”. In other words, no more print editions of The Independent or The Independent on Sunday. It also said that this move would create 25 new “digital-content roles” to support the move.

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image of a phone showing why your charity neeeds digital adervtising

Why your charity needs digital advertising

In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:

“Good morning. Have you used Pears’ soap?”

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