Here’s a nice simple question – what is strategy? You’d think it was easy. We talk about strategy every day, in meetings, at conferences, even ‘eating strategies’ in the pub. But when I posed this very question on Twitter and again in the Third Sector PR & Comms group on
Like a lot of teams within charities, digital and digital fundraising teams are often funded by unrestricted funding. That’s funding that was given to the charity to spend it as it sees fit. Often, that money was raised by truly dedicated fundraisers. Like, incredibly dedicated. They got up at 5am
There’s a great scene in Season 3 of the Wire. In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless,
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals. Google is the world’s most popular search engine because it provides the most relevant
We are now officially Google Ad Grants Certified Professionals! That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval. The Ad Grants Certified Professionals Community aims to validate agencies with Ad Grants experience and nonprofit
We’re really happy to be shortlisted for three awards this month! Best Small PPC Agency at the UK Search Awards Best Promotion at the Drum Agency Business Awards Best Agency for Corporate Purpose, also at the Drum Agency Business Awards We’re particularly proud of that last one. We like to think