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image of laptop showing when your charity needs a paid AdWords account

When your charity needs a paid AdWords account

If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting. To get around them, most big charities run…
image of post-it notes asking digital transformation - what does it even mean?

Digital transformation – what does it even mean?

You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing…
image of a man in a rainbow below a waterfall showing six sources of inspiration for charity digital teams

Six sources of inspiration for charity digital teams

Digital can be a lonely old job. More often than not, the main digital person at a charity is in a small team. Or the only ‘digital’ person in the whole place. That means…
image of papers with charts figures and a calculator to represent the hidden harm of the luddite line

The hidden harm of the luddite line

Ever been in a meeting where your organisation’s digital presence is being discussed? Has an attendee (let’s call him John) ever smiled and said “I don’t get all this tech stuff” or “I’m a…
image of a laptop with graph showing 5 reasons Google adwords is vital for charities

5 reasons Google AdWords is vital for charities

  Billions are spent on online advertising every year. 60% of all online ads are search ads. The vast majority of Google’s mind-boggling income comes from Google AdWords. Charities get an amazing $10,000 monthly…
image of a yellow person, how to stay within the Google Grants $2 keyword limit

How to stay within the Google Grants $2 keyword limit

The thousands of free visits to your website that Google Grants can give you every month look great. All those people digitally flocking to your door! All those big numbers! But a maximum bid of…