If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting. To get around them, most big charities run paid AdWords accounts alongside their Grants account. Should you do that too? The signs to look
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing to do. Hang on though. What does it even mean? I recently tweeted that exact question.
Digital can be a lonely old job. More often than not, the main digital person at a charity is in a small team. Or the only ‘digital’ person in the whole place. That means they lack folk with deep experience in their trade to lean on and draw inspiration from.
Ever been in a meeting where your organisation’s digital presence is being discussed? Has an attendee (let’s call him John) ever smiled and said “I don’t get all this tech stuff” or “I’m a bit of a luddite!”? Did you detect a note of pride in John’s voice? Light-hearted asides
Billions are spent on online advertising every year. 60% of all online ads are search ads. The vast majority of Google’s mind-boggling income comes from Google AdWords. Charities get an amazing $10,000 monthly advertising grant on the Google AdWords platforms. Which is great, but just because something is free,
The thousands of free visits to your website that Google Grants can give you every month look great. All those people digitally flocking to your door! All those big numbers!
But a maximum bid of $2 on any one keyword creates a problem.