As AI platforms are evolving into the primary way people discover information online, the definition of search visibility is changing. It’s no longer just about ranking on the first page of traditional search results, it’s increasingly about being cited as a trusted source in AI generated answers. However, until recently,
Mental Health Foundation is a UK mental health charity that helps people understand mental health. They provide advice on looking after your own mental health and supporting others. We had been working with Mental Health Foundation on their digital marketing campaigns since 2017. Balancing awareness and fundraising goals in key
Recently, you may have had your feathers ruffled by Meta’s new Andromeda update. Depending on where on the internet you’re looking, Andromeda may be a seismic shift that’s completely upending the way we build ads, or it may just be a molehill dressed up as a mountain. If your charity
About Sands Sands is a UK charity supporting anyone touched by pregnancy loss or the death of a baby. As well as providing bereavement support, they fund vital research, train healthcare professionals, campaign to keep pregnancy and baby loss at the top of the political agenda and offer a safe
Introduction When someone searches for help in a moment of crisis, they need to find the right support immediately. Samaritans had a strong brand presence and valuable content, but their website wasn’t reaching its full potential in search results. We worked with their team to identify the barriers holding them
Google Ads cost per click (CPC) rates are increasing across the board and across all industries. For charities, this creates a real and immediate challenge. Budgets for digital marketing are often tight at the best of times. So rising Google Ads CPCs have the inevitable impact of lower return on