Digital investment: charity’s money problem
There’s a great scene in Season 3 of the Wire.
In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless, numbers-driven …Read More
Understanding Search: what is search intent?
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals.
Google is the world’s most popular search engine because it provides the most relevant results. …Read More
Google recognises Platypus as Google Ad Grants Certified Professionals
We are now officially Google Ad Grants Certified Professionals!
That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval.
The Ad Grants Certified Professionals Community aims to validate agencies with Ad Grants experience and nonprofit sector specialization. …Read More
Platypus shortlisted for three awards this month
We’re really happy to be shortlisted for three awards this month!
Best Small PPC Agency at the UK Search Awards
Best Promotion at the Drum Agency Business Awards
Best Agency for Corporate Purpose, also at the Drum Agency Business Awards
We’re particularly proud of that last one. We like to think our agency …Read More
4 reasons the Social CEOs awards are unique
This week, in partnership with Zoe Amar, we held the sixth Top 30 Charity CEOs on Social Media awards in association with JustGiving. You can find out all about the awards by following that link.
A few things struck me about the evening and the awards in general that I wanted …Read More
Quick wins for SEO
Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if you’re looking for a decent organic listing. You might even find that you need to hire …Read More
Launching Social CEOs 2018
Today marks the launch of the sixth yes sixth annual Top 30 Charity CEOs on Social Media awards, and we’re proud to be co-founders and organisers once again.
We (not the royal we – I’m talking about us and Social CEOs cofounder Zoe Amar) – do these awards every year because …Read More
The 4 Platypus values and why we have them
We have four core values at Platypus Digital.
They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview potential new employees. And they guide how we work with our clients.
They are more than the …Read More
Google Ads are changing again
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.
First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two …Read More
5 things to try with your social media advertising
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised.
There are so many different ad formats and audience types you can utilise that it leaves people totally baffled.
Here are top things to try if you’re just starting …Read More