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What Google’s Helpful Content update means for charities

Google’s Helpful Content update will affect a huge number of websites’ search rankings. Here’s what you should know. …
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5 of the best charity Facebook ads that ask for more than money

Not all charity Facebook ads have to ask for money. Check out five charity examples of campaigns that do things differently….

Anti-racism update: working on the ‘why’ behind equality

We want to be an anti-racist agency. Here’s an update on what we’ve been doing and want to do next….
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You have to move to Google Analytics 4

If your charity uses Google Analytics (and it almost certainly does), Google has released some big news – you have to move from the current Universal Analytics to Google Analytics 4 by 1 July…
Overall B Impact Score. Based on the B Impact assessment, Platypus Digital earned an overall score of 108.0. The median score for ordinary businesses who complete the assessment is currently 50.9. 108 Overall B Impact Score. 80 Qualifies for B Corp Certification. 50.9 Median Score for Ordinary Businesses

We did it: We’re a certified B Corp™!

In the words of Professor Farnsworth from Futurama, ‘Good news everyone!’ Platypus Digital is officially a certified B Corp!  This is a massive deal for us. We’ve worked hard behind the scenes and are…
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When to use Facebook Ads Conversion Objectives

When to use Facebook Ads conversion objectives If you’re running a conversion campaign on Facebook Ads, you’ll have big things you want to achieve. But don’t jump the gun. Before setting up your campaign,…