There’s a great scene in Season 3 of the Wire. In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform of being tough on crime. And now that he’s assumed office, he’s committed to ending meaningless,
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals. Google is the world’s most popular search engine because it provides the most relevant
We are now officially Google Ad Grants Certified Professionals! That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval. The Ad Grants Certified Professionals Community aims to validate agencies with Ad Grants experience and nonprofit
We’re really happy to be shortlisted for three awards this month! Best Small PPC Agency at the UK Search Awards Best Promotion at the Drum Agency Business Awards Best Agency for Corporate Purpose, also at the Drum Agency Business Awards We’re particularly proud of that last one. We like to think
This week, in partnership with Zoe Amar, we held the sixth Top 30 Charity CEOs on Social Media awards in association with JustGiving. You can find out all about the awards by following that link. A few things struck me about the evening and the awards in general that I
Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if you’re looking for a decent organic listing. You might even find that you need to hire