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You have to move to Google Analytics 4

If your charity uses Google Analytics (and it almost certainly does), Google has released some big news – you have to move from the current Universal Analytics to Google Analytics 4 by 1 July 2023. Here’s Google’s official blog post announcing the news. This is pretty stonking. Why? Why this

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Overall B Impact Score. Based on the B Impact assessment, Platypus Digital earned an overall score of 108.0. The median score for ordinary businesses who complete the assessment is currently 50.9. 108 Overall B Impact Score. 80 Qualifies for B Corp Certification. 50.9 Median Score for Ordinary Businesses

We did it: We’re a certified B Corp™!

In the words of Professor Farnsworth from Futurama, ‘Good news everyone!’ Platypus Digital is officially a certified B Corp!  This is a massive deal for us. We’ve worked hard behind the scenes and are thrilled to share the news with you.  So, what’s a B Corp? A certified B Corp

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When to use Facebook Ads Conversion Objectives

When to use Facebook Ads conversion objectives If you’re running a conversion campaign on Facebook Ads, you’ll have big things you want to achieve. But don’t jump the gun. Before setting up your campaign, select one campaign objective you want Facebook to optimise for.  Your chosen Facebook objective needs to

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How we're celebrating international women's day 2022

How we’re celebrating International Women’s Day 2022

It’s International Women’s Day!  Today is a great opportunity to imagine a gender equal world. As the official website says:  “A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively

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