Writing for the web Training

The first experience your supporters have of you is probably through your website. Are you giving them what they need?

Writing for the web has never been more important, especially now that 61% of people access the web via mobile. Learn how to get it this crucial step right.

You’ll learn how to:

  • Write effective and impactful copy for your website
  • Master writing techniques to make your copy stand out
  • Write copy that is great for both your audience and Google
  • Structure a page on your site for maximum impact

Course content

  • Identifying your website’s objectives
  • The key principles of creating effective web content
  • The importance of page titles and subheads
  • The importance of white space
  • Writing for mobile users first
  • Breaking up text blocks
  • The ideal word length for a page
  • The principles of user experience (UX)
  • The importance of on-page SEO
  • Writing content that search engines can find

In-house training​

Want to do something great with digital?

Great! So do we. Just let us know what you had in mind and we’ll be in contact lickidy-split.