How do you convert high online reach into valuable fundraising income?
Battersea Dogs and Cats Home is one of the most loved charities and well-known brands in the country. Their rehoming service has connected hundreds of thousands of people with abandoned animals who desperately need a home.
The charity’s high brand recognition gives them a very high online reach. They wanted to make sure they were set up to maximise the fundraising potential of that reach.
They were working on an ambitious three year fundraising strategy. As part of that, they wanted to ensure their digital fundraising plan made sense and was well resourced.
They engaged Platypus Digital to deliver that strategic insight..
The scope of the review included:
We started with a series of stakeholder interviews. This gathered qualitative data on how the team used digital, and how fundraising teams felt about it.
We also analysed the digital marketing outputs from various digital marketing channels. We then compared them to best practice.
We then wrote up our findings in a detailed report, which included:
We presented a summary of the findings to senior management at the charity.
They asked us questions on the details, and how they could put our recommendations in place.
Battersea incorporated our recommendations into the charity’s three year fundraising strategy. This led to a comprehensive digital training programme (which Platypus delivered) and the creation of new roles at the charity.
If you would like to learn more about how we can help your cause or you have a general query, please get in touch using the contact form below and we will get back to you as soon as possible.