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Google Ads, Google Grants & Grantspro management

Whether you need us to set up a Google Ads account from scratch or expand your existing account, we can help you make the best use of it to increase brand awareness, connect with people who need your support and get more:

  • cash gifts
  • regular givers
  • donors
  • campaigners
  • service users

The Bike Project triples traffic and brings bikes to 450 refugees using Google Ads

Read more

What it is

Google Ads lets your charity advertise to the millions of people using Google, YouTube and their partner sites. It’s a great way to reach your charity’s audience, especially through the Google Ad Grants programme for charities.

Our online advertising campaigns reach people through:

  • search ads
  • Google Display Network (GDN)
  • YouTube Ads
  • shopping placements

How we do it

We work out the most effective ways to invest your budget to meet your charity’s objectives.

We handle the ongoing creation, optimisation and reporting of Google Ads campaigns across multiple channels. draw on our expertise to make best use of your Google Ad Grants, legacy Grantspro and paid Google Ads accounts.

Our tried and tested process:

  • Discovery – we review your current setup covering your website, Google Ads accounts, Google Analytics and more. 
  • Plan – we establish your objectives, map out a tailored search marketing approach that will meet them and make detailed optimisation recommendations.
  • Set up – we set up the new campaigns in the Google Ads platform, including our keyword targeting and ad copy that follows Google’s best practice. 
  • Optimise – we move to ongoing optimisation of your search activity, improving areas like reach, quality score and ad testing.
  • Report – we keep you regularly updated on results through Google Data Studio dashboards by objective as well as emails and scheduled reporting calls.

Compliance audits

We can also do a one-off compliance audit where we’ll analyse your account and talk you through precisely what you need to do to improve it in line with Google’s requirements. To get started, here are 5 things any charity can do to get compliant.

Why work with us?

  • We’re Google Partners so we have the inside track on what gets you results through search marketing
  • We’re part of Google’s Ad Grants Certified Professionals Community. We’ve been recognised for our work on Ad Grants accounts and get early access to beta features.
  • Our team all have charity backgrounds so we fully understand your goals and objectives 
  • We work flexibly within your budget, timelines and set up to get the best results
  • We run search, display, YouTube and shopping ads. Our team are all certified Google Ads strategists across multiple channels.

Who we work with

We manage paid Google Ads, Google Ad Grants, Grantspro accounts for charities like Barnardo’s, Sightsavers and Versus Arthritis.

What our clients say

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
 
Ella Piece, Director of Fundraising at Sightsavers

Case study

We can also help you with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

Want to do something great with digital?

Great! So do we. Just let us know what you had in mind and we’ll get right back to you.

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."
Lynn RobertsAssistant Director - Digital & Innovation, Action for Children
"We have worked with Platypus on a number of big projects; from understanding what Parkinson’s UK needs from a Digital Fundraising team to developing Data Studio dashboards that our teams can work with on a daily basis. It is great to work with an agency who ‘get us’ and can help us with such a wide variety of digital projects in such a knowledgeable way."
Emily SturdyDigital Supporter Engagement Lead, Parkinson's UK
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella PierceHead of Digital Fundraising, Sightsavers
"Platypus are an awesome agency to work with - their expertise of PPC is fantastic and they have transformed our Google Grants account. Huge thanks to the amazing Nikki for being such a patient and knowledgeable trainer."
Imogen ProctorDigital Marketing Executive, Teenage Cancer Trust
So fab to hear that Platypus are as good as I thought they were. Feedback from the team was that they were a "dream to work with" on our Christmas campaign, "Understand and totally got us." Thanks guys, you've helped a lot of children with cancer with your genius.
Kate LeeCEO, Clic Sargent
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