What it is
Google Ads can target relevant adverts to people using the internet across search ads, Google Display Network (GDN), YouTube and shopping placements. This enables us to tap into users’ interests and needs to promote your cause.
How we do it
We’ll work out the most effective ways to invest your budget in order to meet your objectives. We’ll handle the ongoing creation, optimisation and reporting of Google Ads campaigns across multiple channels and draw on our expertise to make best use of Google Ad Grants, legacy Grantspro accounts or paid Google Ads.
Our tried and tested process:
- Discovery – we review your current setup covering your website, Google Ads accounts, Google Analytics and more.
- Plan – we establish your objectives, map out a tailored search marketing approach that will meet them and make detailed optimisation recommendations.
- Set up – we set up the new campaigns in the Google Ads platform, including our keyword targeting and ad copy that follows Google’s best practice.
- Optimise – we move to ongoing optimisation of your search activity, improving areas like reach, quality score and ad testing.
- Report – we keep you regularly updated on results through Google Data Studio dashboards by objective as well as emails and scheduled reporting calls.
We can also do a one-off compliance audit where we’ll analyse your account and talk you through precisely what you need to do to improve it in line with Google’s requirements. To get started, here are 5 things any charity can do to get compliant.
Why work with us?
- We’re Google Partners so we have the inside track on what gets you results through search marketing
- We’re part of Google’s Ad Grants Certified Professionals Community. We’ve been recognised for our work on Ad Grants accounts and get early access to beta features.
- Our team all have charity backgrounds so we fully understand your goals and objectives
- We work flexibly within your budget, timelines and set up to get the best results
- We run search, display, YouTube and shopping ads. Our team are all certified Google Ads strategists across multiple channels.
Who we work with
We manage paid Google Ads, Google Ad Grants, Grantspro accounts for charities like Barnardo’s, Sightsavers and Versus Arthritis.
What our clients say
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella Piece, Director of Fundraising at Sightsavers
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