Google Analytics training

Google Analytics is a treasure trove of information on your where your website visitors have come from, what they want and how engaged they were.

Our Google Analytics training helps you get to grips with the platform, extract just the information you want, and learn what to ignore.

You’ll learn how to:

  • Confidently analyse GA data to successfully measure the impact of your digital marketing
  • Provide meaningful insights from reports
  • Understand how to present and interpret data to others
  • Set up goals to measure conversions and call to actions on your website

Course content

  • How to use the standard reporting interface
  • Key terminology
  • Acquisition of new users
  • Audience metrics
  • Behaviour of users on your website
  • Converting visitors into supporters
  • Tracking your most effective marketing channels using goals
  • Making Google Analytics work for you


Our training is fun, informal and practical – you leave with personalised dashboards you can share with colleagues right away.

In-house training​

Want to do something great with digital?

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