Email marketing training

If your email newsletter only goes out once every few months, and is jam packed with unrelated stories, you’re missing a huge campaigning, fundraising and stewardship opportunity.

Your email marketing could be a powerful and time saving tool for your charity. Our training will show you how to use email to engage, activate and motivate your supporters.

You’ll learn how to:

  • Write emails that encourage action
  • Structure your copy and images for maximum impact
  • Make email content hyper-relevant to your subscribers
  • Plan tailored email marketing campaigns

Course content

  • Why you should ditch your email newsletter
  • The importance of mobile and its role in email
  • Examples and analysis of great charity campaigning, fundraising and service delivery emails
  • How to write subject lines that get your email opened
  • Personalising your emails
  • How to create a testing programme, and why you need to
  • Creating automation campaigns
  • Translating email jargon
  • Learning to use MailChimp – Campaigns, Templates, Automation and Lists

In-house training​

Want to do something great with digital?

Great! So do we. Just let us know what you had in mind and we’ll be in contact lickidy-split.