Open training sessions
We run practical, online training sessions that help charity teams get more from Google Ads, Meta Ads and SEO.
Our trainers work in these disciplines for UK charities every day. So the examples, the language and the advice will be relevant to you.
Our open session are live, online sessions open to individuals or small groups. Book a place for yourself or for several people from your team.
Private & in-house training sessions
If you’d rather run a session just for your organisation, we offer private half-day training tailored to your charity’s context, tools and level of experience.
We can also combine topics or create a bespoke session based on what your team needs. Sessions run online and are designed to be interactive so you get the most out of them.
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- Google Ads – Google Ad Grants, Search, Performance Max and attribution
- Meta Ads – campaign structure, audiences, creative and performance tracking
- SEO – from technical foundations to content strategy and keyword research
Why use us for your training?
- We only work with charities. Every example, case study and piece of advice comes from real charity campaigns – not adapted from e-commerce or B2B. You won’t spend the session mentally translating.
- Our trainers are practitioners, not just educators. The people running your session are the same people managing charity campaigns day to day. They know what’s actually working right now.
- You leave with things you can use immediately. We’re not big on theory for theory’s sake. Every session is built around practical application.
- We tailor it to your level. Our beginner sessions assume no prior knowledge. Our intermediate sessions assume you’re already running campaigns and want to improve them.
- We’ve trained teams across the sector including Macmillan Cancer Support, and many others.
How to book
Open sessions – click any of the links above to book directly. You can buy individual places or multiple tickets for your team.
In-house sessions – email us with what you’d like to cover, how many people you’re training and when you’re hoping to run it. We’ll come back to you with options and a quote.
We can also help you with
If your team needs more than training, we offer hands-on delivery across Google Ads, Meta Ads, SEO, GEO, Google Analytics and more.
Frequently asked questions
Who are the sessions for?
Our training is designed for digital marketing staff at UK charities — from coordinators and executives to managers and heads of digital. We’re not pitching to people who want to learn marketing from scratch; we’re helping charity professionals upskill in specific platforms.
What level should I book?
If you’ve never run a campaign on the platform before, book the beginner session. If you’re already running campaigns but want to improve your results, book intermediate.
Can I get a recording?
For open sessions, recordings aren’t available as standard. For in-house sessions, we offer a licensing arrangement so you can keep and share the recording – useful for training future staff or refreshing your memory.
How much does in-house training cost?
It varies depending on session length, the number of participants and whether you want recordings and materials. Get in touch and we’ll give you a quote.
Can you do in-person trainings?
Yes, we can arrange these for you and your team by request.
The Platypus Meta Ads training was great - everyone in our team found it really useful! 😊
