SEO training for charities

How can charities set up their websites so people actually find them on search engines?

How do you get the most out of your not inconsiderable investment?

The Platypus SEO 101 training can help.

Our overview of SEO fundamentals helps everyone on the team get on the same SEO page.

It’s a great session for anyone working on your website, especially content writers.

Everyone at the session will get a firm grasp of the principles of SEO and how it feeds into their work, without needing to understand every technical detail.

Our session covers:

Search fundamentals – how search engines work, including keywords, types of search query and featured snippets
What Is SEO – jargon buster, how the fundamentals work together and search intent
Core elements of SEO – including technical SEO, content and link building
The importance of content – how it meets your objectives, how it’s structured, and evergreen vs time sensitive content
How to guide for building great content – the features of SEO-optimised content, including titles, meta descriptions and content evaluation
Q&A – a chance to ask any SEO question you can think of

Duration: 3hrs, including a break halfway through

Location: online (Google Meet)

We can also help you with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."

"We have worked with Platypus on a number of big projects; from understanding what Parkinson’s UK needs from a Digital Fundraising team to developing Data Studio dashboards that our teams can work with on a daily basis. It is great to work with an agency who ‘get us’ and can help us with such a wide variety of digital projects in such a knowledgeable way."

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

"Platypus are an awesome agency to work with - their expertise of PPC is fantastic and they have transformed our Google Grants account. Huge thanks to the amazing Nikki for being such a patient and knowledgeable trainer."

"So fab to hear that Platypus are as good as I thought they were. Feedback from the team was that they were a "dream to work with" on our Christmas campaign, "Understand and totally got us." Thanks guys, you've helped a lot of children with cancer with your genius."