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An introduction to Twitter

Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users. It is the third most popular social media…
person writing on a white board with a marker for charity facebook ads that recruit donations, fundraisers and campaigners

Charity Facebook ads that recruit donations, fundraisers and campaigners

What are Facebook ads? Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook. There are loads of different…
image of google analytics to show 5 ways to comply with Google's new Ad Grant changes

5 ways to comply with Google’s new Ad Grant changes

Google has just announced an update to its rules on Google Ad Grants accounts. There’s some good news, and some bad news (with good effects). The headlines There are three big changes: Maximised conversions…
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The Top 30 Charity CEOs on Social Media 2017

Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards. Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100…
image of paperwork layouts and post it notes for 6 questions your charity should ask before running a campaign

6 questions your charity should ask before running a campaign

Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign. Be…
image of laptop and handwritten notes about how to apply for the google ad grant

How to apply for the Google Ad Grant

What is the Google Ad Grant? The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits. That…