Lead generation Meta Ads
We run lead generation Meta campaigns that ask for people’s contact details, like their email address or phone number.
When you get these contact details, you can either convert them into supporters straight away by calling them and asking for regular gift for example, or building a long-term relationship by sending a series of emails outlining your charity’s positive impact.
We can build Meta Ads campaigns for your charity aimed at users on Facebook, Instagram and the audience network. When they click on the ads, they send their email address or phone number to you via the Facebook platform.
How Platypus helped Mental Health Foundation recruit long term donors with value exchange during Mental Health Awareness Week
How we do it
We have a tried, tested and proven process, all managed carefully by our project manager and a team of experts.
- Plan – we create a project scope, advertising strategy (that combines your goals and our expertise in ads marketplace) and testing plan for the campaign
- Set up – we set up the tracking and ads in the Facebook platform
- Optimise – we adjust the ads and audiences on a daily basis to reach the people most likely to send their contact details.
- Report – we keep you posted on how the campaign is going through a live dashboard, campaign calls and an end of campaign report.
Why work with us?
- We communicate openly – we’ll make sure that you know what’s happening with your campaign the whole time and why it’s happening.
- We’re experts in Facebook and Instagram Ad campaigns – we work on campaigns for charities like yours every day.
- You own your data – we always build ads in your account, so you can always see and own your own data.
- We tailor reports – our real-time dashboards are tailored to you, giving you the key information you need to report back to your teams.
- We help you build for the future – we’ll supply you with all the data, reports and insights you need to make sure you can carry success into the future.
Who we've worked with
We’ve run lead generation campaigns that capture email addresses and phone numbers for charities like:
- Missing People
- Mental Health Foundation
- Concern Worldwide UK
- Safe Passage
What our clients say
We like the Platypus team’s willingness to work alongside our designers to ensure ad copy and creative is based on learnings from previous years and most effective for the selected audiences. We recommend Platypus because of their collaboration, responsiveness to changes and knowledge of the digital marketplace.
Karen Bolton, head of individual giving, Dementia UK