Blog

Why your charity should invest in SEO

What is SEO? SEO is the process of optimising your website to give people and search engines the best possible experience. It aims to get your pages to appear higher up search engine results pages, and increase the number of people who click on your website. SEO doesn’t generate demand.

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Fair recruiting: how we do it and why it’s important

Recruitment methods haven’t changed a whole lot in the last 30 years. CVs and in-person interviews have stood the test of time, even though they don’t really make for a fair process. But what is fair recruiting? Essentially, it’s about creating a hiring process that is non-discriminatory, consistent, objective and

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Charity SEO: Using Content to Grow Organic Traffic

The quality of your content is a key factor in determining its effectiveness at ranking for relevant keywords, and driving organic traffic.  We always encourage charities to create good quality, helpful content, rather than “SEO content”. If you make content just to rank for more keywords, the content is unlikely

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Group selfie of the Platypus digital staff team

How to get a job at Platypus Digital

You’re interested in working at Platypus Digital. There’s a job you’re thinking about applying for. Great! Here’s our guide on how to get a job with us. Decide whether to apply It takes a long time to apply for jobs. Writing the application, doing the test, doing the interview. Very

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