Resources Archives - Platypus Digital

Charity SEO: Using Content to Grow Organic Traffic

The quality of your content is a key factor in determining its effectiveness at ranking for relevant keywords, and driving organic traffic. We always encourage charities to create good quality, helpful content, rather than…

Rob Murgatroyd
May 18, 2023

Listen to our strategy and podcast episodes

At Platypus Digital, we get to hear some amazing stories of charity digital folk doing great things in the sector. So here are two that we’d like to share with you. Bob Barbour, former…

Matt Collins
April 1, 2020

Why we’re connecting charity leaders with digital experts

When the Lloyds Digital Charity Index report was released in 2019, it made the bold declaration that 45% of charity leaders don’t see digital as relevant to their organisation. This led to a fair bit of…

Matt Collins
March 6, 2020

A Guide to Google Ad Grants For Nonprofits

What is the Google Ad Grants? The Google Ad Grants programme offers nonprofits $10,000 of in-kind advertising per month. This allows charities to serve text ads on the search results page to people who…

Matt Collins
March 6, 2020

Metrics: what to measure, and what to ignore

Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets…

Matt Collins
June 21, 2018

7 digital must-haves for charities

Getting started with digital at your charity can be an overwhelming prospect. There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where…