Are you looking for ways to attract more donors from cold audiences to your charity?
Lead generation campaigns might be what you need.
These digital campaigns ask people for their phone number or email address and follow up with a fundraising ask. They’re a brilliant way to reach new supporters who might not be aware of your cause.
UK charities have been using lead gen campaigns for donkey’s years, from valex campaigns and quizzes to message-based campaigns and everything in between.
But where do you start?
Our guide, created in collaboration with Stratcom UK, will help you navigate the world of lead gen campaigns and take your fundraising efforts to the next level.
In this comprehensive guide, you’ll discover:
- The different types of lead gen campaigns: Explore the various options available and find the one that best suits your charity’s goals and target audience.
- Examples of great ads: Get inspired by real-life examples of successful lead gen campaigns from other charities.
- Tips from charities who’ve run successful lead gen campaigns: Learn from the experiences of other charities and gain valuable insights to apply to your own campaigns.
- How to resource lead gen campaigns efficiently: Discover strategies to make your campaigns work more efficiently, so you can focus on what matters most – your cause.
- And much more! Our guide is packed with additional information and resources to help you make the most of your lead gen campaigns.
Download our guide to value exchange lead generation campaigns today and get in front of people who are ready to be inspired by your charity.
