Digital breeds data
If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough.
If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much.
Here are the top …Read More
Getting started with digital at your charity can be an overwhelming prospect.
There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where to start.
Here are the 7 essential things we think every charity should have as part …Read More
We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what Google Ads is, how it works and how to get started. See you in the comments!
What is Google Ads?
Google Ads is …Read More
Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users.
It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube.
In this post we …Read More
What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.
That means charities registered with the scheme can advertise on the Google search results page for free. That in …Read More
Digital can be a lonely old job.
More often than not, the main digital person at a charity is in a small team. Or the only ‘digital’ person in the whole place.
That means they lack folk with deep experience in their trade to lean on and draw inspiration from. So they …Read More
Digital is an unbelievably important area for charities and nonprofits. Almost everyone experiences your organisation online first and foremost, from funders and fundraisers, to supporters and journalists.
Here are the foundations for ensuring that your digital marketing makes sense to all audiences, and that all channels are in sync with each …Read More