Are you ready to take your charity’s Meta advertising game to the next level? We’ve got just the thing for you – our totally free Meta Ads quiz that will help you assess your…
The quality of your content is a key factor in determining its effectiveness at ranking for relevant keywords, and driving organic traffic. We always encourage charities to create good quality, helpful content, rather than…
At Platypus Digital, we get to hear some amazing stories of charity digital folk doing great things in the sector. So here are two that we’d like to share with you. Bob Barbour, former…
When the Lloyds Digital Charity Index report was released in 2019, it made the bold declaration that 45% of charity leaders don’t see digital as relevant to their organisation. This led to a fair bit of…
What is the Google Ad Grants? The Google Ad Grants programme offers nonprofits $10,000 of in-kind advertising per month. This allows charities to serve text ads on the search results page to people who…
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets…
