Case Study Archives - Page 4 of 5

How Platypus helped Barnardo’s achieve a 3.2 ROAS through paid search during a coronavirus crisis appeal

10-second summary What was the challenge? In March 2020, when the UK went into a nationwide lockdown during the coronavirus pandemic, Barnardo’s had to cancel all their face-to-face fundraising events. Their 700 retail shops…

Matt Collins
November 25, 2022

How Platypus helped Dementia UK acquire new community fundraisers online

Summary What was the challenge? Time for a Cuppa is an annual event run by Dementia UK, encouraging people to share a cuppa and cake with family, friends, colleagues and their community and raise…

Matt Collins
November 17, 2022

How Platypus helped Concern Worldwide to expand their virtual gifts programme

10-second summary What was the challenge? Charity virtual gifts (where people can buy gifts that have a charitable impact) is a crowded marketplace. Our clients, Concern Worldwide, had an Alternative Gift programme. They asked…

Matt Collins
November 10, 2022

How Platypus attracted legacy pledges with an ROI of 30:1 for Mental Health Foundation

10-second summary What was the challenge? MHF get a number of legacy pledges each year from people leaving them gifts in their will. This was very welcome of course, but they were mostly from…

Matt Collins
October 25, 2022

How Platypus brought Missing People’s mental health support to 4,000 new people

10-second summary What was the challenge? Missing People’s mission is for every missing child and adult and every loved one left behind to find help, hope and a safe way to reconnect. Over 100,000…

Matt Collins
January 18, 2022

How Platypus helped Versus Arthritis increase non-branded donations by 300% using paid search

10-second summary What was the challenge? Versus Arthritis weren’t at the very start of their paid search journey. They had a Google Ad Grants account and paid Google Ads account, with campaigns set up…