How Platypus brought Missing People’s mental health support to 4,000 new people
- Missing People wanted to recruit supporters and raise awareness of their mental health resources
- We managed a Facebook Ads campaign driving supporters to a landing page on Missing People’s website where they could download free resources
- Over 4,000 people downloaded the resources at a significantly lower cost than our target and the campaign was extended due to its success
What was the challenge?
Missing People’s mission is for every missing child and adult and every loved one left behind to find help, hope and a safe way to reconnect.
Over 100,000 adults go missing in the UK every year. Up to 80% have mental health problems, so the charity provides free guides on managing mental health on their website.
The charity wanted to reach new audiences and collect leads for people they could build relationships with and convert into donors to support their work.
What did we do?
We started by providing consultancy to the charity on their landing page content. We advised on the copy, images and structure which would help boost on-page conversion rates. This would lead to more people downloading the guide from all traffic sources.
We then planned a Facebook and Instagram Ads campaign which would drive people to download the guide.
We mapped out all the audiences who would see the campaign including engaged, interest-based and lookalike audiences.
We agreed to run the campaign for four weeks.
The campaign was bringing in so many leads that it was extended to six weeks.
What we achieved
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Find out how we can help your cause
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