It’s the most wonderful time of the year – Rally & M+R’s UK / Ireland Digital Benchmark Study is out! As always, the report is a veritable treasure trove of information. But before I dive in, here’s my standard benchmark disclosure: Anyway, let’s get into it. Across the UK and
Are you simply dying to know how well your charity’s website is performing in search engine results? Do you want to know if you’re making the most of Search Engine Optimisation (SEO) to achieve your organisation’s goals? Well you’re in luck. Take our quick and easy SEO quiz to help
It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving into the data, hoping to see how they stack up against their peers. In this year’s
We’ve changed the Platypus Digital social logos to rainbow colours for Pride Month for the first time ever. Many organisations show their support publicly by changing their logos and branding during Pride Month, which is great when it reflects genuine commitment to the LGBTQIA+ community. The risk of being performative
Our senior SEO exec Rob was losing hope. He’d sent out tens of LinkedIn messages offering his skills for free to charities as part of Platypus Digital’s pro bono initiative, but weirdly he wasn’t getting much interest. Then Rob reached out to Trees for Life, a Scottish charity dedicated to
Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google Ads, here’s what you need to know. If you’re a health charity, we’re currently working on