Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google Ads, here’s what you need to know. If you’re a health charity, we’re currently working on
Are you looking for ways to attract more donors from cold audiences to your charity? Lead generation campaigns might be what you need. These digital campaigns ask people for their phone number or email address and follow up with a fundraising ask. They’re a brilliant way to reach new supporters
ChatGPT and other large language models (LLMs) are powerful AI tools that are quickly becoming essential. At Platypus, we’ve been exploring how these technologies can help charities work more efficiently and effectively. Here are two practical applications that your organisation can start using today. Topic summaries and tone changes Do
Are you ready to take your charity’s Meta advertising game to the next level? We’ve got just the thing for you – our totally free Meta Ads quiz that will help you assess your current Meta advertising activity and give you personalised recommendations on how to improve it. We know
What counts as a good charity digital strategy? Depends who you ask of course, but we’ve seen and created a good few in our time. We’ve drawn on this knowledge to create a free template for you to use to create your own. Download our charity digital template. Read the
Introduction With over 574 million monthly active users globally and 28 million in the UK alone, Spotify provides access to a massive and emotionally engaged audience. That’s a big opportunity for charities to reach supporters, prospective donors and volunteers, cost-efficiently at scale. The power of digital audio Digital audio and