Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland, you’ll need to take action before May 5th, 2025. Advertisers on Microsoft Ads now need clear
We’re stoked that Platypus Digital has officially been recognised as a Google Premier Partner. This is a significant milestone for our paid search team delivering Google Ads, Ad Grants and Grantspro campaigns for charities, and reflects our commitment to delivering meaningful digital marketing results for the charity sector. Excellence in
As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up to be a year of big changes, with tighter security rules designed to protect payment data.
What is a media plan? A media plan is a vital document that maps out how your charity will use different marketing channels to reach your digital marketing campaign goals. Whether you’re planning a Christmas appeal, an emergency fundraising campaign, or a year-long awareness drive, it’s your blueprint for success.
Meta’s at it again – if you’re a healthcare charity (or one of the other many affected types of charities) that runs advertising campaigns on Meta (Facebook and Instagram Ads), then you need to know about the changes they’ve been implementing in 2025, and what you need to do to
AI-powered search is rapidly evolving. After years of SEO and optimising for organic search (check out our top SEO tips for charities and why your charity should invest in SEO), we’re moving to a world where SEO is being considered alongside GEO – Generative Engine Optimisation, or optimising for AI