In what is probably a world’s first, I’m going to open this blog post with a joke from the future. And to pile on the excitement, Future You is in the joke! Here goes…
Future Me: Knock, knock
Future You: Who’s there?
Future Me: The Digital Team
Future You: The Digital Team who?
Future Me: …Read More
In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their website to help increase conversions.
Steve’s top tips for web forms:
Ask for as little information as …Read More
Email. Every charity is doing it, yet some are really knocking it out of the park.
We recently ran a live 30 minute lunchtime webinar, we took a look at some of our favourite emails from charities (both big and small).
We discussed why they are so effective and how your charity can …Read More
How often do you find yourself frustrated that you are driving plenty of traffic to your website, yet people aren’t donating, or signing up for an event, or doing whatever it is you want them to do on your site?
It’s a common problem amongst charities – plenty of visitors, …Read More
We aren’t just talking about who gets the most likes and retweets – that’s always skewed towards the big boys.
Neither do we mean the charities with the biggest, flashest campaigns (great as they are of course).
We mean the charities who are out there every day delivering great content for its …Read More
Staying on top of the trends can pay off big for charities. There’s no reason to miss out but jumping in can seem risky, especially when you’re fighting for buy-in.
We’re hedging our bets and have put together a list of three big trends in charity digital marketing. Sorry to anyone …Read More
Digital is an unbelievably important area for charities and nonprofits. Almost everyone experiences your organisation online first and foremost, from funders and fundraisers, to supporters and journalists.
Here are the foundations for ensuring that your digital marketing makes sense to all audiences, and that all channels are in sync with each …Read More
On April 21st Google will be updating their search algorithm. Any websites that aren’t mobile-friendly will be penalised and this will mean you’ll see a huge drop in your ranking on Google mobile searches. Remember Panda and Penguin? This one is going to be even bigger.
What’s the change?
Google will be …Read More
One of the many challenges heads of digital in charities can face is making the case for internal investment in digital.
CEOs and Directors who make the final decisions on what areas of work to invest in often have professional backgrounds in different (and more established) disciplines, like PR, communications and fundraising. …Read More