This is a guest post by Rebecca Brewer, Digital Marketing Manager at Dementia UK. In 2017 Glyn Thomas wrote a brilliant blog that pretty much shook the sector for those of us working in email marketing. He signed up to 100 charity email lists to see what he could learn
Parkinson’s UK is a national charity dedicated to improving the lives of people living with Parkinson’s. They campaign for better health and care, research new treatments, and develop life-changing support services. They run an online shop selling charity merchandise and a curated range of Christmas cards and gifts each year.
The way people find information online is changing fast. AI search tools like ChatGPT and Google’s AI Overviews have already changed how people find and consume information. These systems synthesize answers from many pages and often present a short summary with source links, meaning users increasingly get the information they
Since 2016, charities have been held to stricter standards than businesses when it comes to sending follow-up emails and texts to donors, volunteers and event attendees. That’s all changing with the Data (Use and Access) Act 2025, which will soon allow charities to use the same ‘soft opt-in’ approach that
Hyperlocal advertising Nextdoor just launched its self service ad platform in the UK, meaning any business can set up, monitor, and optimise their own ads. This is big news for charities. If you haven’t heard of Nextdoor, it’s a social platform which caters to local communities, allowing ‘neighbours’ (users) to
Starting from old stock When Mental Health Foundation mentioned they had a stock of green ribbon pin badges featuring their old branding, we saw an opportunity for them to grow their base of supporters While the green ribbon is no longer a part of MHF’s logo, it is still a