What is Google Ad Grants? The Google Ad Grants programme offers nonprofits $10,000 of in-kind advertising per month. This allows charities to serve text ads on the search results page to people who are interested in their cause at no cost. What is the difference between the Google Ad Grant
We recently held a big meeting at Platypus Digital for a client of ours. We brought together lots of different people from the many teams we work with there. We decided to try buying an all-vegan lunch for everyone from Pure (who do incredible wraps and treats). It went down
Last night, we held the third annual Top 30 Charity CEOs on Social Media awards. Zoe Amar and I co-founded the annual awards back in 2013. It wasn’t long after Obama’s four more years tweet was at that point the most retweeted tweet ever. It struck us that people follow people, not
Facebook unveiled its first charitable giving tools back in 2017, and in the last two years, fundraisers and the donate button have drastically changed the game for how charities solicit donations and support via social media. Building on a generation of donors who spend lots of time online, give sporadically
We’ve really happy to say that we have been shortlisted for two awards at the UK Search Awards – one for our SEO work for Mental Health Foundation, and one for being (hopefully) the best small PPC agency in the UK! Best Use of Search – Third Sector Our SEO
As an agency that creates online advertising campaigns for charities, you’d expect us to care about the ethics of our work. And of course, we do. But the truth is the advertising industry as a whole needs to do more. A lot more. And we at Platypus want to put