Versus Arthritis appoints Platypus Digital as its search agency

We’re absolutely stoked that Versus Arthritis has appointed Platypus Digital as its paid search agency.

Versus Arthritis are well known as one of the most forward thinking and innovative charities in the UK. You may well have seen their TV ad recently encouraging people with arthritis to speak out, since nearly half of people with arthritis have hidden their pain from a loved one.

The charity has a particular focus on digital service delivering that is hugely inspiring to everyone at Platypus Digital.

They are leading the whole sector through having a chatbot live on their site right now. Ava can talk to anyone visiting their site and give them advice on symptoms and sources of support.

They have also just launched a unique Arthritis Tracker app, a free app for people aged 13 to 25 to help them track their symptoms in seconds.

Their chatbot, phone and online community services are quickly accessible via easily accessible pop-up links from their homepage. It’s a simple yet bold focus on transforming lives that we find so inspiring.

We’ve just got started in our work on their Google Ad Grants and Google Ads accounts, and we already love working with the digital team there.

Follow all the latest news from Versus Arthritis by following them on Twitter.

Find out more about what our search team could do your charity.

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