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The 4 Platypus values and why we have them

The 4 Platypus values and why we have them

We have four core values at Platypus Digital. They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview…
We have four core values at Platypus Digital. They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview
We have four core values at Platypus Digital. They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview
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Google Ads are changing again

Google Ads are changing again

Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had…
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had
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5 things to try with your social media advertising

5 things to try with your social media advertising

A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised. There are so many different ad formats and audience types you can utilise…
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised. There are so many different ad formats and audience types you can utilise
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised. There are so many different ad formats and audience types you can utilise
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How to navigate the new Adwords experience

How to navigate the new Adwords experience

It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer…
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer
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Metrics: what to measure, and what to ignore

Metrics: what to measure, and what to ignore

Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets…
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets
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4 essential elements of digital fundraising

4 essential elements of digital fundraising

Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are…
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are
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