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Why strategy is harder for charities and how to do it right

Why strategy is harder for charities and how to do it right

Here’s a nice simple question – what is strategy? You’d think it was easy. We talk about strategy every day, in meetings, at conferences, even ‘eating strategies’ in the pub. But when I posed…
Here’s a nice simple question – what is strategy? You’d think it was easy. We talk about strategy every day, in meetings, at conferences, even ‘eating strategies’ in the pub. But when I posed
Here’s a nice simple question – what is strategy? You’d think it was easy. We talk about strategy every day, in meetings, at conferences, even ‘eating strategies’ in the pub. But when I posed
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6 reasons your charity should invest in digital marketing

6 reasons your charity should invest in digital marketing

Like a lot of teams within charities, digital and digital fundraising teams are often funded by unrestricted funding. That’s funding that was given to the charity to spend it as it sees fit. Often,…
Like a lot of teams within charities, digital and digital fundraising teams are often funded by unrestricted funding. That’s funding that was given to the charity to spend it as it sees fit. Often,
Like a lot of teams within charities, digital and digital fundraising teams are often funded by unrestricted funding. That’s funding that was given to the charity to spend it as it sees fit. Often,
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Digital investment: charity’s money problem

Digital investment: charity’s money problem

There’s a great scene in Season 3 of the Wire. In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform…
There’s a great scene in Season 3 of the Wire. In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform
There’s a great scene in Season 3 of the Wire. In a meeting with his staff, the young, ambitious and newly-elected Mayor Carcetti is in good spirits. He’s campaigned for mayor on a platform
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Understanding Search: what is search intent?

Understanding Search: what is search intent?

We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve…
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve
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Google recognises Platypus as Google Ad Grants Certified Professionals

Google recognises Platypus as Google Ad Grants Certified Professionals

We are now officially Google Ad Grants Certified Professionals! That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval….
We are now officially Google Ad Grants Certified Professionals! That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval.
We are now officially Google Ad Grants Certified Professionals! That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval.
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Platypus shortlisted for three awards this month

Platypus shortlisted for three awards this month

We’re really happy to be shortlisted for three awards this month! Best Small PPC Agency at the UK Search Awards Best Promotion at the Drum Agency Business Awards Best Agency for Corporate Purpose, also…
We’re really happy to be shortlisted for three awards this month! Best Small PPC Agency at the UK Search Awards Best Promotion at the Drum Agency Business Awards Best Agency for Corporate Purpose, also
We’re really happy to be shortlisted for three awards this month! Best Small PPC Agency at the UK Search Awards Best Promotion at the Drum Agency Business Awards Best Agency for Corporate Purpose, also
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