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You have to move to Google Analytics 4

If your charity uses Google Analytics (and it almost certainly does), Google has released some big news – you have to move from the current Universal Analytics to Google Analytics 4 by 1 July…
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CAN ISBA - are you giving racists and bigots a voice with tub of spreadable hate image

Why we are joining the Conscious Advertising Network

As an agency that creates online advertising campaigns for charities, you’d expect us to care about the ethics of our work. And of course, we do. But the truth is the advertising industry as…
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Getting started with Google Ads

We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what Google Ads is, how it…
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image of members of the british heart foundation helping raise millions by editing a simple web form

How British Heart Foundation raised millions by editing a simple web form

In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their…
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image of an inbox for which charities are smashing email marketing

Which charities are smashing email marketing?

Email. Every charity is doing it, yet some are really knocking it out of the park. We recently ran a live 30 minute lunchtime webinar, we took a look at some of our favourite emails…
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Image of a microphone for which charities are smashing social media

Which charities are smashing social media?

We aren’t just talking about who gets the most likes and retweets – that’s always skewed towards the big boys. Neither do we mean the charities with the biggest, flashest campaigns (great as they…
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