In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their website to help increase conversions.
Steve’s top tips for web forms:
- Ask for as little information as possible, only include the essentials
- Make the route through the form as clear as possible
- On mobile forms, declare the input type
“No-one ever made a donation because the UX was brilliant on a web form, but lots of people didn’t make a donation because it was bad.” – Steve Guy
Thanks to Steve from British Heart Foundation for taking us through these important lessons in conversion rate optimisation. We’d love to hear what you thought, tweet @platypusdigi with any questions that came up during the webinar!