Facebook-f
Twitter
Linkedin

How British Heart Foundation raised millions by editing a simple web form

image of members of the british heart foundation helping raise millions by editing a simple web form

In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their website to help increase conversions.

 

Steve’s top tips for web forms:

  • Ask for as little information as possible, only include the essentials
  • Make the route through the form as clear as possible
  • On mobile forms, declare the input type

 

“No-one ever made a donation because the UX was brilliant on a web form, but lots of people didn’t make a donation because it was bad.” – Steve Guy

 

Thanks to Steve from British Heart Foundation for taking us through these important lessons in conversion rate optimisation. We’d love to hear what you thought, tweet @platypusdigi with any questions that came up during the webinar!

 

Will Cardy

Other posts by this author

Share on social

Facebook-f

Will Cardy

Other posts by this author

Share on social

Facebook-f

Recent Posts

The charity digital stats you need in 2024

It’s the most wonderful time of the year – M&R’s 2024 Benchmark report for the UK is out! As always, the report is a
Read More
Platypus SEO quiz

Take the charity SEO quiz 

Are you simply dying to know how well your charity’s website is performing in search engine results?  Do you want to know if you’re
Read More

Find out how we can help your cause

If you would like to learn more about how we can help your cause or you have a general query, please get in touch using the contact form below and we will get back to you as soon as possible.

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."
Lynn RobertsAssistant Director - Digital & Innovation, Action for Children
"Platypus is the best search marketing agency I've worked with in over 20 years. No other agency has the level of paid search knowledge than they do."
Kim WatsonVersus Arthritis
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella PierceDirector of fundraising, Sightsavers
"Platypus' social media review was incredibly useful for us. It helped us identify areas for improvement and provided practical recommendations that we could implement right away. The team's expertise and collaborative approach made the process smooth and very enjoyable!"
Sarah CooperCommunications Manager, Motor Insurance Bureau.
“The Platypus team were a dream to work with on this campaign. They clearly didn’t just use a boilerplate approach with us – they were flexible, adaptable, and quick to respond. What’s more, they are true Facebook Ads experts. It was the combination of their approach and expertise that made this campaign so successful. Thanks, Platypus!”
Joanna Sullivan, Head of Community & Events FundraisingDementia UK
Previous
Next