Included a text fundraising ask – perfect for mobile readers
What do you think?
Do you agree with the charity examples Matt and Fran picked out? Or have you seen some great emails which you rate more? We’d love to hear what content you think is smashing! Feel free to plug your own charity if you think you’ve got something great to share – just tweet us at @PlatypusDigi
If you would like to learn more about how we can help your cause or you have a general query, please get in touch using the contact form below and we will get back to you as soon as possible.
“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."
Lynn RobertsAssistant Director - Digital & Innovation, Action for Children
"We have worked with Platypus on a number of big projects; from understanding what Parkinson’s UK needs from a Digital Fundraising team to developing Data Studio dashboards that our teams can work with on a daily basis. It is great to work with an agency who ‘get us’ and can help us with such a wide variety of digital projects in such a knowledgeable way."
Emily SturdyDigital Supporter Engagement Lead, Parkinson's UK
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella PierceHead of Digital Fundraising, Sightsavers
"Platypus are an awesome agency to work with - their expertise of PPC is fantastic and they have transformed our Google Grants account. Huge thanks to the amazing Nikki for being such a patient and knowledgeable trainer."
Imogen ProctorDigital Marketing Executive, Teenage Cancer Trust
So fab to hear that Platypus are as good as I thought they were. Feedback from the team was that they were a "dream to work with" on our Christmas campaign, "Understand and totally got us." Thanks guys, you've helped a lot of children with cancer with your genius.
Which charities are smashing email marketing?
Email. Every charity is doing it, yet some are really knocking it out of the park.
We recently ran a live 30 minute lunchtime webinar, we took a look at some of our favourite emails from charities (both big and small).
We discussed why they are so effective and how your charity can start smashing email marketing too. Enjoy!
Our Picks:
Shelter
Subject line: ‘Found: one home‘
What worked?
Scope
Subject line: ‘This is about to get akward‘
What worked?
Action Aid
Subject line: ‘Could you live on £1 a day?‘
What worked?
NHS Information Service for Parents
Subject line: ‘You and your baby at 9 weeks: How much will childcare cost?‘
What worked?
Child’s i Foundation
Subject line: ‘This is Priscilla’s Story‘
What worked?
What do you think?
Do you agree with the charity examples Matt and Fran picked out? Or have you seen some great emails which you rate more? We’d love to hear what content you think is smashing! Feel free to plug your own charity if you think you’ve got something great to share – just tweet us at @PlatypusDigi
Will Cardy
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Will Cardy
Other posts by this author
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Find out how we can help your cause
If you would like to learn more about how we can help your cause or you have a general query, please get in touch using the contact form below and we will get back to you as soon as possible.