Direct Response Meta Ads

We run Meta campaigns that ask users to do an immediate action, like making a one-off (cash) or regular donation to your charity.

Our digital campaigns can align with your direct mail appeals, national awareness days or out of home advertising campaigns. These lead to increase in brand awareness of your charity, so our digital campaign will raise more money.

We’ll build Meta Ads campaigns aimed at users on Facebook, Instagram and the audience network. When they click on the ads, they’ll go to your website to complete an action.

How we do it

We have a tried, tested and proven process, all managed carefully by our project manager and a team of Meta experts.

  • Plan – we create a project scope, advertising strategy (that combines your goals and our expertise in ads marketplace) and testing plan for the campaign
  • Set up – we set up the tracking and ads in the Facebook platform
  • Optimise – we adjust the ads and audiences on a daily basis to reach the people most likely to support you.
  • Report – we keep you posted on how the campaign is going through a live dashboard, campaign calls and an end of campaign report.

Why work with us?

  • We communicate openly – we’ll make sure that you know what’s happening with your campaign the whole time and why it’s happening.
  • We’re experts in Meta Ads campaigns – we are a Meta Media and Meta Creative Strategy certified company, and our Meta Ads team are Meta Blueprint qualified.
  • You own your data – we always build ads in your account, so you can always see and own your own data.
  • We tailor reports – our real-time dashboards are tailored to you, giving you the key information you need to report back to your teams.
  • We help you build for the future – we’ll supply you with all the data, reports and insights you need to make sure you can carry success into the future.

Who we’ve worked with

  • Dementia UK – we have worked together on multiple cash and fundraiser acquisition campaigns since 2019.
  • Islamic Relief UK – we have run several successful campaigns for IRUK including this Ramadan campaign.

What our clients say

We like the Platypus team’s willingness to work alongside our designers to ensure ad copy and creative is based on learnings from previous years and most effective for the selected audiences. We recommend Platypus because of their collaboration, responsiveness to changes and knowledge of the digital marketplace. 

Karen Bolton, head of individual giving, Dementia UK