Facebook unveiled its first charitable giving tools back in 2017, and in the last two years, fundraisers and the donate button have drastically changed the game for how charities solicit donations and support via social media.
Building on a generation of donors who spend lots of time online, give sporadically and …Read More
Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users.
It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube.
In this post we …Read More
Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards.
Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100 nominated as the ones bringing the most transparency, personality and life to their organisations through their social …Read More
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them?
How many of them are charities?
Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know why they …Read More
One of the many challenges heads of digital in charities can face is making the case for internal investment in digital.
CEOs and Directors who make the final decisions on what areas of work to invest in often have professional backgrounds in different (and more established) disciplines, like PR, communications and fundraising. …Read More