Search Marketing Archives - Platypus Digital

Top SEO tips for charities – how to gain visibility in a crowded space

SEO in the charity space can be a challenge. Whether your site is struggling to compete against content from other charities with similar offerings, finding it difficult to discover what your audience is looking…

Rob Murgatroyd
November 8, 2022

What Google’s Helpful Content update means for charities

Google’s Helpful Content update will affect a huge number of websites’ search rankings. Here’s what you should know. …

Tom Crowe
September 13, 2022

A Guide to Google Ad Grants For Nonprofits

What is the Google Ad Grants? The Google Ad Grants programme offers nonprofits $10,000 of in-kind advertising per month. This allows charities to serve text ads on the search results page to people who…

Matt Collins
March 6, 2020

We’ve been shortlisted for two search awards

We’ve really happy to say that we have been shortlisted for two awards at the UK Search Awards – one for our SEO work for Mental Health Foundation, and one for being (hopefully) the…

Matt Collins
October 10, 2019

Understanding Search: what is search intent?

We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve…