We can help you ensure that the data you get from Google Analytics (GA) and Google Tag Manager (GTM) is reliable so you can use it to make confident decisions about where to allocate your team’s resources and budget.

If your GA or GTM is newly set up or hasn’t been reviewed for some time this could be vital to help you:

What it is

We review your existing GA and GTM setups, compare the data to CRM or transactional data, spot inconsistencies then give you detailed recommendations on how to improve the set up of each. We find this process works best if you are using GA3/GA4 and GTM already in your organisation.

How we do it 

We have a tried and tested process that’s helped charities like Mencap, Young Lives Vs Cancer and Royal College of Surgeons be more confident in the decisions they make off the back of their data. We start by making sure we have a clear picture of your set up and the reasons and assumptions behind it.

  1. Discovery: We talk to the people involved, facilitating a detailed discussion with the teams in your organisation who need to be confident in your data.
  1. Review: We carry out a comprehensive audit of your current technical systems and processes. This covers:
  1. Recommendations: We analyse what we find, compare it against our knowledge of best practice in data set ups and give you detailed recommendations on how to close any gaps. We can either implement recommendations for you, work with your internal team to help them do this or brief the work to partner agencies if you have existing arrangements (web development, UX, CRM). This can include:

Why work with us

Who we’ve worked with 

Case study 

We’re working with Mencap to expand on work we’ve done previously to review their GA set up and streamline their properties. This is a work in progress, so there will be a case study coming soon.

What our clients say

“We have worked with Platypus on a number of big projects, including developing Google Data Studio dashboards that our teams can work with on a daily basis. The team at Platypus work really hard to understand what we need for each piece of

work and communicate clearly at each stage of the project. It is great to work with an agency who ‘get us’ and can help us with such a wide variety of digital projects in such a knowledgeable way.”