When Mencap came to us, they’d been using GA and Tags Manager for some time.
But tricky, technical gremlins (like outdated settings and tags) threw their data’s credibility into question.
Not an ideal scenario, when said data is used to make budget decisions.
They understood that making robust decisions required the right data. And, to trust in their data they needed to know their tracking setup was sound.
Having worked together since 2018, they asked us if and how we could help (they had an inkling we’d have the solution).
When they appointed us, their objectives were to:
We could see that a Tracking Review was in order. Our diagnostic would quickly identify the problems, fixes, and how to go about making them.
Using health check data, we costed out the time to:
We discussed our findings and recommendations, agreed on the priorities, made a plan of action, and delivered the fixes.
Next time around (Mencap repeat the audit periodically), we instructed Mencap’s in-house team on how to make the fixes, supporting the process, upskilling their team, and resourcing the work in the most efficient, cost-effective way.
The team at Mencap were delighted with the outcome.
Antonia Murray, Mencap’s Marketing Manager, said: ‘GA is a fundamental tool for setting and allocating Mencap’s marketing budget. So, the integrity of its data must be maintained. Having the Platypus team’s expert insights and technological know-how at our disposal whenever we need it, is extremely reassuring. It ensures that we always have the utmost confidence in our data – and our decisions based on it.’
Mencap provides personalised support to people with learning disability and their families. Learn more about their wonderful work on their website.
If you would like to learn more about how we can help your cause or you have a general query, please get in touch using the contact form below and we will get back to you as soon as possible.