What is the Google Ad Grants?
The Google Ad Grants programme offers nonprofits $10,000 of in-kind advertising per month. This allows charities to serve text ads on the search results page to people who are interested in their cause at no cost.
What is the difference between the Google Ad Grants and …Read More
We’ve really happy to say that we have been shortlisted for two awards at the UK Search Awards – one for our SEO work for Mental Health Foundation, and one for being (hopefully) the best small PPC agency in the UK!
Best Use of Search – Third Sector
Our SEO work with …Read More
The Google Ads Grants team has created a new process to apply for the grant. This will make it easier for nonprofits to apply for $10,000 of in-kind advertising each month, as long as they pass some online training to make sure they’re PPC pros.Read More
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals.
Google is the world’s most popular search engine because it provides the most relevant results. …Read More
We are now officially Google Ad Grants Certified Professionals!
That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval.
The Ad Grants Certified Professionals Community aims to validate agencies with Ad Grants experience and nonprofit sector specialization. …Read More
Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if you’re looking for a decent organic listing. You might even find that you need to hire …Read More
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.
First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two …Read More
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.
As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new …Read More
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!
All that traffic sounds amazing, doesn’t it?
But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.
Here’s how to get the best out …Read More
We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what Google Ads is, how it works and how to get started. See you in the comments!
What is Google Ads?
Google Ads is …Read More