The Google Ads Grants team has created a new process to apply for the grant. This will make it easier for nonprofits to apply for $10,000 of in-kind advertising each month, as long as they pass some online training to make sure they’re PPC pros.Read More
We ask Google more questions than anyone else in our lives. The search engine is used as a research tool, an agony aunt and a means to find content that will help us achieve our goals.
Google is the world’s most popular search engine because it provides the most relevant results. …Read More
We are now officially Google Ad Grants Certified Professionals!
That means Google has reviewed how Platypus works with its Google Ad Grants clients, and has decided to give it the official stamp of approval.
The Ad Grants Certified Professionals Community aims to validate agencies with Ad Grants experience and nonprofit sector specialization. …Read More
Search engine optimisation can be so difficult these days. It’s not as simple as dumping a load of keywords on a website anymore. There are all sorts of factors to take into consideration if you’re looking for a decent organic listing. You might even find that you need to hire …Read More
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads.
First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across two …Read More
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity.
As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new …Read More
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray!
All that traffic sounds amazing, doesn’t it?
But there are conditions to your grant that can make it difficult to get the traffic you might be expecting.
Here’s how to get the best out …Read More
We’ve all gotta start somewhere. If you’ve found this blog, chances are you already know more than most. In this blog, we’re going to give a rundown of what Google Ads is, how it works and how to get started. See you in the comments!
What is Google Ads?
Google Ads is …Read More
Google has just announced an update to its rules on Google Ad Grants accounts.
There’s some good news, and some bad news (with good effects).
There are three big changes:
Maximised conversions for all – that means bidding more than $2 for keywords.
A minimum click through rate – your account …Read More
What is the Google Ad Grant?
The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits.
That means charities registered with the scheme can advertise on the Google search results page for free. That in …Read More