Google Ads case studies Archives

How Platypus boosted Parkinson’s UK Christmas shop revenue by 42% with smarter Google Ads

Parkinson’s UK is a national charity dedicated to improving the lives of people living with Parkinson’s. They campaign for better health and care, research new treatments, and develop life-changing support services. They run an…

Jamie Atkins
November 18, 2025

How we helped Samaritans exceed their winter appeal targets

Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success. They were hesitant about investing more in paid search efforts for the upcoming appeal, not being sure if…

Matt Collins
April 29, 2024

Samaritans’ always-on paid search approach with Platypus raises £135,000

Platypus helped national charity Samaritans raise £135,000 using paid search. Find out how. …

Matt Collins
April 29, 2024

How Platypus helped Concern Worldwide to expand their virtual gifts programme

10-second summary What was the challenge? Charity virtual gifts (where people can buy gifts that have a charitable impact) is a crowded marketplace. Our clients, Concern Worldwide, had an Alternative Gift programme. They asked…

Matt Collins
November 10, 2022

How Platypus helped Versus Arthritis increase non-branded donations by 300% using paid search

10-second summary What was the challenge? Versus Arthritis weren’t at the very start of their paid search journey. They had a Google Ad Grants account and paid Google Ads account, with campaigns set up…

Matt Collins
January 17, 2022