What is a media plan? A media plan is a vital document that maps out how your charity will use different marketing channels to reach your digital marketing campaign goals. Whether you’re planning a Christmas appeal, an emergency fundraising campaign, or a year-long awareness drive, it’s your blueprint for success.
Meta’s at it again – if you’re a healthcare charity (or one of the other many affected types of charities) that runs advertising campaigns on Meta (Facebook and Instagram Ads), then you need to know about the changes they’ve been implementing in 2025, and what you need to do to
AI-powered search is rapidly evolving. After years of SEO and optimising for organic search (check out our top SEO tips for charities and why your charity should invest in SEO), we’re moving to a world where SEO is being considered alongside GEO – Generative Engine Optimisation, or optimising for AI
The power of pro bono At Platypus Digital, our team can work up to 10% of their billable time pro bono for the charity of their choice. That’s how I connected with Simba Charity, a brilliant Scottish organisation supporting families who’ve experienced the loss of a baby. Since 2022, I’ve
Most charities use Instagram and Facebook to fundraise, but few organisations have mastered both platforms. No matter where you are in your Meta advertising journey, there’s always more you could do to get the most out of your social media spend – so here are a few simple tips to
It’s the most wonderful time of the year – Rally & M+R’s UK / Ireland Digital Benchmark Study is out! As always, the report is a veritable treasure trove of information. But before I dive in, here’s my standard benchmark disclosure: Anyway, let’s get into it. Across the UK and