AI-powered search is rapidly evolving. After years of SEO and optimising for organic search (check out our top SEO tips for charities and why your charity should invest in SEO), we’re moving to a world where SEO is being considered alongside GEO – Generative Engine Optimisation, or optimising for AI
The power of pro bono At Platypus Digital, our team can work up to 10% of their billable time pro bono for the charity of their choice. That’s how I connected with Simba Charity, a brilliant Scottish organisation supporting families who’ve experienced the loss of a baby. Since 2022, I’ve
Most charities use Instagram and Facebook to fundraise, but few organisations have mastered both platforms. No matter where you are in your Meta advertising journey, there’s always more you could do to get the most out of your social media spend – so here are a few simple tips to
It’s the most wonderful time of the year – Rally & M+R’s UK / Ireland Digital Benchmark Study is out! As always, the report is a veritable treasure trove of information. But before I dive in, here’s my standard benchmark disclosure: Anyway, let’s get into it. Across the UK and
Are you simply dying to know how well your charity’s website is performing in search engine results? Do you want to know if you’re making the most of Search Engine Optimisation (SEO) to achieve your organisation’s goals? Well you’re in luck. Take our quick and easy SEO quiz to help
It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving into the data, hoping to see how they stack up against their peers. In this year’s