Concern Worldwide is one of the world’s leading humanitarian organisations dedicated to tackling extreme poverty and hunger in some of the most vulnerable communities across the globe. Raising awareness of Concern in the ethical gift space Concern Gifts had performed well in previous years, but increasing sales required reaching new
From 10 October 2025, Meta will stop allowing political and social issue advertising across the European Economic Area (EEA). This includes any ads flagged under its “Social Issues, Elections or Politics” (SEP) category – something that often affects charities promoting work on topics like immigration, housing, or international aid. The
Introducing AI Max AI Max is Google’s latest step in enhancing how search campaigns are built and optimised in Google Ads. Google says AI Max uses its full AI capabilities to simplify campaign setup, automatically optimise performance, and help you reach the right audience more efficiently. It’s important to note
AI-powered search is changing how people find information online. A recent study by Semrush published in Search Engine Journal said that Google’s AI Overviews now appear in 42.5% of search results as of Q4 2024, a 9 percentage point increase from the previous quarter. This is already changing how users
Everyone who’s ever joined our team at Platypus did so to make a positive difference in the world. They could have joined any agency, marketing the wares of any number of for profit industries. But they joined Platypus, an agency that only works for charities, and they did so to
Every Platypus team member can dedicate up to 10% of their working hours to pro bono work for a charity of their choice. For Charlotte, our Senior Search Marketing Executive, this opportunity has allowed her to further a cause that’s deeply personal. A charity born from personal experience Charlotte founded