AI-powered search is changing how people find information online. A recent study by Semrush published in Search Engine Journal said that Google’s AI Overviews now appear in 42.5% of search results as of Q4 2024, a 9 percentage point increase from the previous quarter. This is already changing how users
Everyone who’s ever joined our team at Platypus did so to make a positive difference in the world. They could have joined any agency, marketing the wares of any number of for profit industries. But they joined Platypus, an agency that only works for charities, and they did so to
Every Platypus team member can dedicate up to 10% of their working hours to pro bono work for a charity of their choice. For Charlotte, our Senior Search Marketing Executive, this opportunity has allowed her to further a cause that’s deeply personal. A charity born from personal experience Charlotte founded
Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland, you’ll need to take action before May 5th, 2025. Advertisers on Microsoft Ads now need clear
We’re stoked that Platypus Digital has officially been recognised as a Google Premier Partner. This is a significant milestone for our paid search team delivering Google Ads, Ad Grants and Grantspro campaigns for charities, and reflects our commitment to delivering meaningful digital marketing results for the charity sector. Excellence in
As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up to be a year of big changes, with tighter security rules designed to protect payment data.