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image of newspapers for the cost of not investing in digital transformation

The cost of not investing in digital transformation

Last week, The Independent’s owners, ESI Media, announced that the publication is moving to “digital-only future”. In other words, no more print editions of The Independent or The Independent on Sunday. It also said that this move would create 25 new “digital-content roles” to support the move.

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image of a phone showing why your charity neeeds digital adervtising

Why your charity needs digital advertising

In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:

“Good morning. Have you used Pears’ soap?”

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image of money stacks for why email can save fundraising

Why email can save fundraising

The average person apparently checks their email 15 times a day. That’s me on a disciplined day.
It’s time to uncover the gold hidden in our email lists.

Here are five reasons why a properly planned email marketing strategy can save fundraising.

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pot of tea showing why our internal training is like a cup of tea

Why our internal training is like a cup of tea

The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week. But we aren’t just sending individuals out for a single day of training that nobody else in their team even knows

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image of a tablet for online communities: the hub of charities' digital services

Online communities: the hub of charities’ digital services

What they are There’s nothing like getting together. The internet, and social media in particular, is frequently scoffed at attempting to replace human interaction. One area where it’s a good job it is doing that is on online communities. Because these communities offer real support, no matter where you are.

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images of facebook page for WWF showing 7 things about to be changed by Facebook donations

7 things about to be changed by Facebook donations

Introducing New Tools for Nonprofits from Facebook on Vimeo. There will be way, way more donations Facebook and Twitter users don’t like leaving the social network once they’re in them. That’s why they both have their own browsers, to help come back after clicking on a link. The fact that

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