Google has just announced an update to its rules on Google Ad Grants accounts. There’s some good news, and some bad news (with good effects). The headlines There are three big changes: Maximised conversions for all – that means bidding more than $2 for keywords. A minimum click through rate
Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards. Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100 nominated as the ones bringing the most transparency, personality and life to their organisations through their
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign. Be warned though – running a campaign takes lots of effort. So should you bother? Here are
Today marks the launch of the fifth annual Top 30 Charity CEOs on Social Media awards. This is the biggest ever year for the awards. A panel of the great and the good will select 30 charity leaders as the ones bringing the most verve, passion and profile to their
At Platypus Digital, we’re big believers in the power of small charities. Few organisations can match the commitment and passion of a small group of people coming together around a common cause. But that passion doesn’t always translate into being able to afford the service of an outside agency to
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them? How many of them are charities? Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know