At Platypus Digital, we’re big believers in the power of small charities. Few organisations can match the commitment and passion of a small group of people coming together around a common cause. But that passion doesn’t always translate into being able to afford the service of an outside agency to
How many Twitter accounts do you follow that make you stop scrolling through your timeline as soon as you see them? How many of them are charities? Sometimes it seems non-NGO accounts are getting braver, brasher and bolder in their approach to social media. Politeness be damned – they know
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support. She had a pretty big digital team there. But what would she do in your shoes? Here’s what someone who knows a huge amount of charity digital would do if she was you. 1.
Nearly half of charities are only receiving 20% of their donations online. By comparison, only one in five SMEs get the same percentage of their payments online. One in three actually get all their payments online. In other words, businesses are way better at accepting online payments than charities. Online
One of the big problems with digital marketing as a discipline is its relative newness. It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them.
If you run a Google Grants account, you’ll be loving all the free traffic it brings you. But sometimes, the limitations are just too, well, limiting. To get around them, most big charities run paid AdWords accounts alongside their Grants account. Should you do that too? The signs to look