Concern Worldwide works in some of the world’s most difficult places – responding to emergencies, tackling chronic poverty, and staying when others leave. Reaching people who care about that work, and want to understand it more deeply, is central to building the supporter relationships that fund it. Their Google Ad
Human rights work lives or dies by public attention – and public attention is volatile. When a crisis in Gaza dominates the news cycle, campaigns around protest laws or social security can fade into the background. Amnesty International UK faced exactly this challenge: a lead generation programme that was working,
Audience targeting on Meta ain’t what it used to be. Charities have spent years refining how they reach supporters – layering interests, narrowing demographics, building detailed pen profiles and testing countless audience combinations. The assumption was that the more precise your targeting, the better your results. That was broadly true.
Concern Worldwide UK is an international humanitarian organisation dedicated to tackling poverty and suffering in the world’s poorest countries. With over 50 years of experience, they work in 25 countries across Africa, Asia and the Middle East, reaching over 36 million people annually. The charity focuses on emergency response, health
In April 2026, Meta announced that it has introduced a new way to install the Conversions API (CAPI) with a single click. This is great news for many reasons, as a charity using both the Pixel and CAPI will benefit from seeing more events and conversions tracked compared to the
Imagine you’ve just finished a Christmas appeal running across Meta Ads and Google Ads. You open the ad platforms, Google Analytics and your CRM to report back to your boss, and the numbers are telling completely different stories. Meta says the campaign generated £28,000. Google Analytics says £35,000. Your CRM