For many charities, legacy giving represents their single largest long-term income opportunity. But getting there requires proving the proposition works, before you can invest at scale. Concern Worldwide had developed a new legacy giving concept and wanted to test it through paid social – not just to generate leads, but
Your charity might be a household name but when someone turns to ChatGPT or Google AI Overviews looking for help, you might not appear. We’ve just released a report called The Invisible Charity where we’ve analysed the 15 most well-known UK charities and see how they appear in AI-powered search
The Google Ad Grants $10,000 monthly allowance is genuinely valuable – but many charity accounts never get close to spending it all, and the reason usually isn’t what people assume. Does underspending mean the account isn’t compliant? The campaigns need restructuring? The keywords are all wrong? Sometimes. But more often,
You have objectives, channels, targets and plans. Written out on paper, your strategy looks great – but in practice, it’s collecting dust in a drawer. This might sound familiar to you: day to day, teams aren’t aligned, and activity feels disjointed or siloed. Delivery feels reactive rather than intentional. Targets
Concern Worldwide works in some of the world’s most difficult places – responding to emergencies, tackling chronic poverty, and staying when others leave. Reaching people who care about that work, and want to understand it more deeply, is central to building the supporter relationships that fund it. Their Google Ad
Human rights work lives or dies by public attention – and public attention is volatile. When a crisis in Gaza dominates the news cycle, campaigns around protest laws or social security can fade into the background. Amnesty International UK faced exactly this challenge: a lead generation programme that was working,